Uncertainty often breeds stagnation. Businesses, in particular, are reluctant to invest or try new things if the future looks changeable.

Certainly, when it comes to embracing demand side response (DSR), we talk to many organisations who are interested in the opportunities that increasing flexibility around energy use can provide – but are cautious about making any commitment.

However, once we carry a bespoke analysis to pin down how current and future opportunities could translate into savings to the bottom line, they often want to get going immediately.